Mirage is an independent multi-disciplinary studio founded in 2018. We believe in great ideas, collaborative processes and excellent execution. We aim to explore beyond expected realities, and bring the fruit of our experimentations.
Based between Marseille, Rome and Paris. Open to bold missions and meaningful encounters.
OFFICES
WHO WE ARE
MIRIAM BIANCHI
After training at the Istituto Superiore di Fotografia e Design, she began as a junior art director in 1986 at RDB – Reggio Del Bravo, a highly awarded Roman creative boutique.
She then chose an international path as a junior art director at RSP Saatchi & Saatchi Barcelona, before returning to Italy, called by Saatchi & Saatchi Rome.
Thirty years of experience followed, first as art director and then as creative director in creative boutiques and international agencies, including McCann Budapest, Publicis Rome and Bright.ly in Milan — where, as digital creative director, she extended her practice to contemporary forms of communication.
She has taught art direction and design at NABA in Rome since 2021, and at AANT since 2024. She has also taught at IED Rome and the Accademia di Belle Arti in Rome. A member of ADCI since 1998, she has sat on several national juries and won numerous awards.
CLIO CHAFFARDON MACARRO
Art director and designer, she has been designing typefaces since 2010 — among them her own typefaces, Scuola dell'Umano and Calico. Her practice weaves together art direction, visual identity systems, editorial design and typography, extending to front-end web development.
She trained in France, at ÉSAD Amiens, earning both her DNAP and DNSEP in graphic design with honours. She took her first steps in Berlin before building an international path across France, Germany, Italy and Venezuela.
Her work has been exhibited at MoMA in New York (Talk to Me, 2011) and published in some of the field's leading references — Data Flow 2 (Die Gestalten Verlag), Étapes, Slanted. In 2009 she won the 89 Plakate poster competition in Berlin.
She took the independent route early on, founding Studio B—C in Amiens and the risograph publishing house MAISON Nº1311, before co-founding Studio Mirage in 2017 — now working between Marseille and Rome, developing visual identities, editorial projects and typefaces for institutional and cultural clients.
She teaches art direction and typography at master's level in leading design schools — Università La Sapienza, Quasar and NABA in Rome, and now ECV Aix-en-Provence — and has led numerous workshops, among them at the Festival international de l'affiche et du graphisme in Chaumont.
Partners and creative directors, together we work at the intersection of brand, technology and contemporary communication, turning complex ideas into clear, recognisable and memorable experiences.
Our approach is multidisciplinary: we develop concepts, build brand systems and lead projects that bring together different skills, people and sensibilities, holding a coherent vision from the first idea to the final outcome.
We have built experience across diverse sectors, directing communication campaigns, photographic productions and brand-building journeys with a constant balance between strategy and execution.
For us, creative direction means giving shape to an imaginative world built to last.
We build visual worlds that don't chase trends: they interpret them, move through them and, when needed, go beyond them.
SERVICES
OUR PRACTICE
Creative Direction
Graphic Design
Communication
Strategy
Flexible Visual Identity
Storytelling
Editorial Design
Illustration
Type Design
Set Design
Packaging
OUR WORKSHOPS
Brand Consulting
Visual Identity Path
Brand Statement
Strategy
Visual Culture
Typography
Graphic Design
Child Graphics
Basic Design
CLIENTS
Studio Transit / Ministero degli Affari Esteri e Cooperazione / Mirabilia / PoPolio Event / Cure della Strada onlus / Nunchi Jewelry / CREA / Roscioli / Iamme Ia tour operator / Caraiba - Design d'avanguardia / Bangger - AI Makers / Maelan Delambre Design boutique - Università Politecnica delle Marche - Dipartimento di Scienze della Vita e dell'Ambiente - Design in Town – MEG olive oil / Luiss University Press / L’opificio Italiacamp / Nushka peintress / SdU italiacamp / Atlas Italiacamp /
Mini BMW / Ministero dei Lavori Pubblici / Vodafone / Agenzia Spaziale Italiana / Acea / ISTAT/ AVIS / WWF / Barilla / Skypper / Finmeccanica / Ansaldo / Ospedale Israelitico / Legambiente / Invitalia / Procter & Gamble / Chrysler / Renault / Jeep / Land Rover / Toyota, / Saab / Colussi / Illy / Brithish American Tobacco / Anlaids / Comune di Roma / Mondadori / Cartasì / / Nestlé / Greenpeace / TIM / BNL / Dainese / British Airways / Banco di Napoli / Regione Calabria/ Regione Lazio / Fazi-Battaglia / Garofalo / Ministere de la Culture et de la Communication / Deutsches Historisches Museum / MoMA NYC / Cinecittà / Design per Roma / Antilia Gallery / Scovaventi / Lavazza / NJU Comunicazione / Crocevia Standby / / CNAP / ENI / Le lieu Du Design - Paris / Villa Medici /
Ministero dei Lavori Pubblici / Greenpeace / MIBACT Pompei /